It's clearly embarrassing for Jamie Oliver (see here), and he's right in saying it's a massive coincidence that this happened the week his programme aired, but he's owned up to it and is clearly angered by it. Bet the rest of the media jump down his throat though, because it's far better to humiliate someone for a mistake they weren't directly responsible for than to face up to the appalling condition large numbers of chickens live in for us to slash our food bills while wasting money on luxuries we can't afford and don't actually need.