Interesting article on this at the BBC here. I was all ready to get similarly irked by the idea of people wrecking long flights by spending their entire time talking loudly into their mobile phone, when it hit me that as I'm not the biggest fan of flying (environmentally speaking - I quite enjoy the actual experience if you've got your own video screen and have checked the airline's web site to see what movies will be showing) I shouldn't really care less what people get up to, particularly if the net result is to persuade people to fly less.
Not that Social Norm is likely to spend all 24 hours on a flight to Oz yapping away - assuming his battery doesn't run out, his talk time surely will.
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